The Salon International de la Haute Horlogerie (SIHH) 2019 will be remembered as a pivotal moment in the history of Audemars Piguet. The brand, renowned for its iconic Royal Oak and Royal Oak Offshore lines, dared to venture into uncharted territory with the unveiling of the CODE 11.59 by Audemars Piguet – a collection so bold and disruptive that it sparked widespread discussion and debate within the watchmaking community. This article delves deep into the impact of the CODE 11.59 at SIHH 2019, exploring its design, its implications for Audemars Piguet's strategy, and its reception within the broader context of the year's most significant watch launches.
The New CODE 11.59 by Audemars Piguet Fully:
The CODE 11.59 was not merely a new collection; it represented a significant departure from Audemars Piguet's established aesthetic. The brand, famously associated with its octagonal Royal Oak, presented a collection characterized by a more intricate and complex design language. The defining feature was its unconventional case, incorporating a multi-part construction with a thin bezel, a curved case middle, and an integrated bracelet. This resulted in a watch that was both visually striking and technically challenging to manufacture. The case's unique architecture allowed for a greater dial aperture, showcasing the intricate movements within.
The collection encompassed a diverse range of models, catering to a broad spectrum of tastes. From simple three-handed watches to more complicated chronographs and minute repeaters, the CODE 11.59 offered a compelling array of choices. This breadth of offerings was a deliberate strategy by Audemars Piguet to appeal to a wider audience while still maintaining a high level of horological excellence. The use of various materials, including gold, platinum, and titanium, further enhanced the collection's versatility.
Audemars Piguet CODE 11.59 first look @ SIHH 2019 and The 12 Best New Watches of SIHH 2019:
The initial reaction to the CODE 11.59 was mixed. While some lauded its innovative design and technical prowess, others found it to be a departure from the brand's established identity. The collection's inclusion in lists like "The 12 Best New Watches of SIHH 2019" highlighted its significance, but it also underscored the polarizing nature of its design. The watch certainly wasn't trying to be a Royal Oak, and in that, it was both successful and a source of contention. Its presence in such a prominent list demonstrated that despite the controversy, the CODE 11.59 undeniably made its mark at SIHH 2019.
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